About Blue Campaign
Blue Campaign is a national public awareness campaign designed to educate the public, law enforcement, and other industry partners to recognize the indicators of human trafficking and how to appropriately respond to possible cases. Blue Campaign’s educational awareness objectives consists of two foundational elements, prevention of human trafficking and protection of exploited persons.
Human Trafficking Prevention Month
The U.S. Department of Homeland Security’s (DHS) Blue Campaign recognizes National Human Trafficking Prevention Month (HTPM) each January to reaffirm their commitment to protect and empower lived experience experts of all forms of human trafficking, prosecute traffickers, and bring an end to human trafficking in the United States and around the world. All month long, Blue Campaign leads several activities to help raise awareness of and combat this heinous crime. I had the honor of working to bring this campaign to life through designs for social media, web, paid media display ads, event flyers, and more.
How to get involved
Flyer design advertising all the ways you can participate during Human Trafficking Prevention Month.
Results of the campaign
Infographic flyer showcasing the activities results based on social media impressions, event attendance, and more.
Wear Blue Day
National Human Trafficking Awareness Day is recognized each year on January 11th. In recognition of this important day, Blue Campaign hosts a social media campaign called #WearBlueDay. To raise awareness of human trafficking, the campaign asks people to take photos of themselves, friends, family, and colleagues wearing blue clothing and share them on social media, along with the #WearBlueDay hashtag.
With the primary concept developed by senior designer Susie Dobberpuhl, I - along with the rest of the team - executed the full design suite of the campaign.
Phase 1: Spreading Awareness
Informational social media posts in advance of the day. Select images from series.
Phase 2: Call to Action
Social media posts leading up to the day of the event, also in paid advertisements. Select images from series.
Phase 3: Day Before & Day Of Social Blast
Social media posts on and just before #WearBlueDay reminding the audience to post in observance of the day. Select images from series.