View the works of Kansas City-based designer and illustrator Madison Crabtree.

Blue Campaign: 2024 Super Bowl #TacklingTrafficking Campaign

During the 2024 Super Bowl in Las Vegas, not only did my hometown of Kansas City’s Chiefs emerge victorious, but I had the honor of creating graphics that were displayed around the entire city on billboards, digital bus shelters, in the rear window of rideshares, and even over 10,000 door hangers that hung on hotel room doors in Las Vegas to inform the public of ways to tackle the issue of human trafficking. Check out the rest of the campaign here.

The campaign won a Gold dotComm award in 2024.

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Blue Campaign #TacklingTrafficking Mixed Media Assets

Blue Campaign #TacklingTrafficking Mixed Media Assets

Photoshop and AfterEffects, 2023

This collaborative design came together in an incredibly short timeframe with the rest of the DHS team at DCG and reached thousands of viewers in Las Vegas and across the country via social media.

Blue Campaign #TacklingTrafficking Hotel Door Hanger

Blue Campaign #TacklingTrafficking Hotel Door Hanger

Photoshop and InDesign, 2023

Collaborative design with Parker Kim. These were destributed to 10,000 hotel room doors throughout the Las Vegas area during the 2024 Super Bowl.

Gold dotComm Award Winner

Gold dotComm Award Winner

Blue Campaign Super Bowl Campaign

Client: U.S. Department of Homeland Security

Category: Social Media Marketing | 117. Social Content

dotComm awards listing